Tag Archives: marketing

For a Fishing Lure to work….

Listening to a good sermon is the petri dish for all kinds of tangential bunny trails.  Our new pastor Carl Wiebe was expounding on fishing lures a couple Sundays back, and these are some thoughts that spun off from his … Continue reading

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If I were opening a Christian Bookstore today. Part III of V

VIRTUAL SOCIAL NETWORKING AND PROMOTION I’d have my barista double as my social networking guru if I couldn’t afford a stand-alone social networker.  It would be up to this person to concentrate on marketing through the Internet.  I’d offer incentives … Continue reading

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APPLE COMPUTER STORES – THE FUTURE OF RETAIL

After reading Walter Isaacson’s latest book, the biography of Steve Jobs, I was intrigued by Isaacson’s observations that Steve Jobs had reinvented retail.  I wasn’t aware that he had.  To prove Walter wrong, I shopped at an Apple store this … Continue reading

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PROVIDE WHAT THEY NEED – NOT WHAT THEY WANT

Yesterday we were in the process of pulling together samples for a corporate buyer.  We were reviewing the samples that were being shipped before they were boxed.  John, our director of business development, was being extremely meticulous, following everything to … Continue reading

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FISHING FOR MUSKIE – LANDING THE BIG ACCOUNT

Every October our son-in-law Joe Knutson heads north with his Dad and an entourage of his childhood friends to fish in the pristine lakes of Ontario. Generally they fish for northern pike and walleye, but on occasion they land a muskie. … Continue reading

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